The media landscape is changing fast. Traditional media outlets are shrinking but the press still has power and social media is stronger than ever. Our experience both as journalists and PR professionals means we know this industry inside and out.
We’ll tell your story through traditional media, strategic social media, and memorable events.
Our “raison d’etre” is to make PR accessible for small business owners and entrepreneurs. Our passion? Helping the “little guy” get noticed. As a small, adaptable team, we are able to work with a variety of budgets and industries.
Need to boost your social but can’t afford full time management? We’ll put a strategy document together and teach you how to do it. Want to get your new product into the hands of influencers but feel that world is out of reach? Give us a call. This is our jam.
We don’t believe in posting for the sake of posting or sending out blanket press releases. Your content has to serve a purpose and be a part of a larger strategy.
Far from a “one-size-fits-all” solution, we evaluate what media channels suit your strategy so we can dedicate time to getting results.
We find your story, that essential media hook and use our journalistic background to determine if your story should be told on a radio talk show or through a blogger’s Instagram, pitch it and track results.
When it comes to social media, consistency is key. It’s important that your account is active and engaging, giving your audience a reason to keep paying attention. Your social media accounts act like a modern day business card, people will often discover your business through Instagram or check your account before they visit your website, store or even meet you in person. We help you create content that your followers will value and share, as well as reach out to potential new followers in your target audience. We’ll elevate your account through regular professional photo shoots, strategic content and meaningful customer interactions.
Everyone has a story, but how do you get the media to listen? Our journalistic background means we’re well versed in finding that essential hook. We’ll learn your goals and the right outlets to target, craft an engaging pitch, coordinate interviews and prepare you to face the press.
Events and stunts are a great way to bring out influencers and give customers an immersive brand experience. When we plan an event or stunt, we focus on your outcome goals and come up with creative and to help you reach them. A successful stunt or event makes customers eager to spread the word about you or your business.
The best way to prevent nerves or costly blunders is to prepare yourself and your team to face the media. Whether it’s for a one-off interview or a big press conference, getting in front of a camera doesn’t come naturally to everyone. It daunting and you only have one shot to get your message across. We’re here to put you through your paces and prepare you to tell your story with confidence.
One of the most fun and effective ways to boost your following and reach a targeted audience is to collaborate with influencers. We will help you find and reach out to those personalities who your desired demographic trusts, follows and is eager to listen to.
Our team is made up of strategists, journalists and creatives working together to give you the right kind of media exposure.
We are a Vancouver-based boutique PR agency with a focus on the “little guy.” We love getting to know you and dive deep into your business so you can be confident that we’re the team you can rely on. From taking care of your social media to preparing you for the tough questions, we’ll help your business get the exposure it deserves.